OUR CORE VALUES

At Coldwell Banker Realty, we make it clear that the most important part of our business is you. In fact, our #1 priority is helping you live an exceptional life. How do we do it? With Core 4. Focused on the things that drive agent success, these principles are the basis for everything the Coldwell Banker® brand offers - from business-building tools and technology to world-class education and support.

PRODUCTION POWER

We help affiliated agents sell more homes, make more money and work more efficiently

COACHING TO CONFIDENCE

We enable affiliated agents to expand their sales and business development through effective education, coaching and support

CULTURE OF AWESOMENESS & SUPPORT

We provide a diverse environment that is collaborative, supportive, and fun. We are a company that inspires pride

WEALTH BUILDER

We offer real financial strategies that affiliated agents can use to grow and protect their personal wealth, now and into the future. We believe your best years are ahead of you

WHY COLDWELL BANKER - WHAT OUR AGENTS SAY

Why Coldwell Banker:

Terri King on Focusing on the Right Things

Terri King shares how Coldwell Banker helped make the difference in making her company grow.

Why Coldwell Banker:

Kevin Kercheval on Success

Kevin Kercheval shares the story of how the company he worked became affiliated with Coldwell Banker and how that positively impacted his business.

Why Coldwell Banker:

Leesa Rispoli on Family Culture

Leesa Rispoli shares why the guiding principle of family informs everything her highly successful Coldwell Banker company does.

Why Coldwell Banker:

Joe Burns on Real Estate Technology & Scale

Joe Burns speaks about how affiliating with Coldwell Banker allowed his company, which operates out of the small state of New Hampshire - access to scale and technology that has benefited his business and the business of the agents who work for him.

MEET THE BRANCH MANAGER

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Hobbies Include

Travel

Dancing

Time with Kids

TaLisa Bealum

 

Branch Manager | Broker #01213473

TaLisa started her real estate career at a young age. 10 years old to be exact! Her father owned and operated the largest African American-owned real estate office in Southern California. She spent much of her childhood learning and falling in love with the business.

After attending college, she officially began her real estate career in 1996 and became a broker in the Sacramento area in 2003. She owned and operated Bealum & Associates, a Real Estate and Mortgage company. This experience is where she found her true passion: to manage and train REALTORS®.

Fast forward to 2016, where TaLisa assumed the role of Regional Marketing Manager for Coldwell Banker’s Sacramento/Tahoe Region. It’s a different experience to work with a corporation. Not only do you get more support, but you have the ability to learn from your counterparts all over the world. TaLisa was able to use that knowledge to lead the development and rollout of CB’s Core Four Values and Marketing Program. These programs are all about supporting REALTORS® and ensuring they have all that they need. In 2017, TaLisa brought her knowledge of marketing, managing, and coaching to the Auburn office and as of 2020 she now manages the office in Roseville-Granite Bay. She is now able to do what she loves every single day: helping you do what you love. From handling the ups and downs of transactions, discussing compliance, learning prospecting strategies, to even laughing through happy hours, TaLisa is here for you!

DEDICATED SUPPORT

Legal Assistance Program: Feel secure knowing you have protection for settlements, judgments, costs and legal fees.*

Agent Onboarding Specialist: The Onboarding Specialist is primarily responsible for facilitating a seamless administrative onboarding process for all new agent affiliations to the Coldwell Banker offices. This position will work closely with a variety of departments to ensure that all tools and systems for our new agents are created and assigned correctly. This position will also play a key support to the Branch Leader for a variety of administrative tasks that bolster agent recruiting and onboarding efforts. This role will work mostly remote but may be called into an office for face-to-face support when needed.

Client Experience Specialist: The Client Experience Specialist is a service minded professional who manages all non-licensed aspects of the transaction, from contract to close, to create a seamless experience for the agent, consumer and all deal parties. You are part of a collaborative team that is enhancing the way that Coldwell Banker is doing business by eliminating the friction and simplifying the transaction process.

Regional Support Specialist: The Regional Support Specialist provides critical administrative, operational and customer service support to our Coldwell Banker Real Estate branch offices, leaders and agents. The RSS team will work together, spending time each week across a group of offices, providing support in a variety of ways including, but not limited to, processing agent transactions, acting as a liaison with our different departments and business partners, general office administration and customer service. This position plays a significant role in driving the success of our key principle of helping our agents live exceptional lives.

Marketing Team:

Luxury Marketing Manager: The Luxury Marketing Manager supports the top echelon of luxury property specialists and listings throughout the region, striving to bring focus, creativity and cohesion to their marketing efforts.

Field Marketing Manager: The Field Marketing Manager oversees marketing support for local offices and agents, ensuring brand representation aligns with Core 4 objectives. This role involves strategic market planning and supervising the region's Field Marketing Specialists. 

Field Marketing Specialist: Dedicated to a core group offices, this individual will be responsible for creating and executing effective marketing strategies that help your brand and properties stand out in the local market.

 

DISCOVER THE POWER OF COLDWELL BANKER

Coldwell Banker Real Estate practically invented modern-day real estate. Founded over a century ago on the principles of honesty, integrity and always putting the customer first, we changed the industry then and continue to do so today. Through non-stop innovation, steadfast ethics and forward thinking, we've grown to be one of the most well-known real estate brands in the world.

 

The prestige of the Coldwell Banker® brand, combined with advanced technology, bespoke marketing strategies and one of real estate's most robust global networks culminates in extraordinary representation that crosses oceans, continents and language barriers.

COLDWELL BANKER QUOTABLES

100,000+

AGENTS

2,900+

OFFICES

40

COUNTRIES

$288M

IN $1M+ SALES DAILY

GET STARTED WITH COLDWELL BANKER REALTY TODAY

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*The Legal Assistance Program is subject to the terms and conditions stated in the program.